Image used for Site Preview: To change the preview image of your Site generated by services such as Google, Twitter, or Facebook: look for the “Social Sharing” menu in the Settings tab. Set the “Image used for Site Preview”. Note: when a link to an individual pages on your site is shared, the Thumbnail of that page will be used as the preview image.
Adding a Site Description: We highly recommend adding a “Site Description”. This is the description submitted to search engines and social media previews.
Meta Tags: You can also add Meta tags, and these will be included in the <head> element of the Site.
For more info on how to optimize your site's appearance in search engine results, read this article.
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